I noticed the adverts at the start of the diet, infact if anyone mentioned anything remotely similar to food, I thought of food!
The kids were talking about how big their muscles were & I had visions of seafood, they were moaning that someones feet smelt of cheese, I had visions of cheese & crackers.
I don't notice it so much now, but I am cutting out lots of recipes from newspapers & magazines, ready to try when I finish maintenence.